Privacy policy

Last Updated: April 20, 2026

Werks Marketing LLC d/b/a LayerOptics ("we", "us", or "our") operates this store and website. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from layeroptics.com (the "Services") or otherwise communicate with us.

1. PERSONAL INFORMATION WE COLLECT

When you visit the Services, we collect certain information about your device, your interaction with the Services, and information necessary to process your purchases.

  • Contact Details: Name, billing address, shipping address, payment information, email address, and phone number.

  • Order Information: Items viewed, cart data, and purchase history.

  • Device & Usage Information: IP address, browser type, time zone, and how you interact with our site.

2. COOKIES AND TRACKING PIXELS (META & GOOGLE)

We use cookies and similar tracking technologies to provide the Services and to help us understand how you use our site. Our site uses tracking pixels from Meta (Facebook/Instagram) and Google.

  • What this means: These pixels allow Meta and Google to collect information about your visit to our store. This information is used to track the effectiveness of our advertisements, provide analytics, and serve you with personalized ads on other platforms based on your interests.

  • Opting Out: You can opt out of targeted advertising by visiting the settings of the respective platforms (e.g., Google Ads Settings or Meta Ad Preferences). You can also use the Digital Advertising Alliance’s opt-out portal.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to provide our products to you, which includes: processing payments, shipping and fulfillment of your order, and keeping you up to date on new products and offers. Additionally, we use this information to:

  • Screen for potential risk or fraud.

  • Provide you with information or advertising relating to our products or services (Marketing and Advertising).

4. SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

  • Marketing Partners: We share information with Meta and Google to support our advertising and marketing efforts as described in Section 2.

5. GEOGRAPHIC RESTRICTIONS & DATA TRANSFERS

While LayerOptics only ships products within the United States, please be aware that your information may be transferred, stored, and processed outside of your state or country (including to Canada) by our service providers like Shopify. By using the Services, you consent to this transfer.

6. YOUR RIGHTS

Depending on where you live in the U.S. (e.g., California, Virginia, Colorado), you may have specific rights regarding your personal information, including:

  • The right to know what information we collect.

  • The right to request deletion of your information.

  • The right to opt out of the "sale" or "sharing" of your information for targeted advertising.

To exercise these rights, please contact us at support@layeroptics.com.

7. CHILDREN'S DATA

The Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children.

8. SECURITY AND RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@layeroptics.com or by mail using the details provided below:

Werks Marketing LLC d/b/a LayerOptics Mountain View, CA, 94040

United States